Integrated Marketing, Growth & Partnerships Leader
Integrated Growth Systems Across Creators, Communities & Partnerships.
I turn ambiguous growth goals into launch systems across creator ecosystems, strategic partnerships, North America execution, global creator platforms, and cross-market expansion: positioning, creator/KOL networks, campus/community distribution, field activations, and paid/data loops.
End-to-end growth owner
800% user growth
100M+ content views
2K+ influencer resources
North America + global GTM
100M+content views
2K+influencer resources
800%user growth
30+offline activations
Selected Outcomes
Large, varied, and measurable marketing signals.
End-to-End Growth Ownership
From market thesis to execution system.
I own growth from market thesis to execution system: define positioning, build campaign and partner motions, mobilize creator/vendor/community resources, coordinate cross-functional launches, track KPI quality, and turn early wins into repeatable playbooks.
Market insight
Positioning
Creator / KOL map
Partner pipeline
Campaign package
Launch calendar
Live activation
Conversion loop
KPI dashboard
What I Can Own
From strategy room to launch floor.
North America GTM, AI consumer product growth, creator/KOL ecosystem buildout, campus/community expansion, partnership-led acquisition, experiential campaigns, paid/data loops, cross-cultural stakeholder alignment, and growth reporting.
North America GTM
Creator ecosystem
Campus growth
BD partnerships
Field events
Paid/data review
Interactive Capability Map
Choose a growth lens, then scan the ranked evidence below.
Select the capability a hiring team cares about. The experience cards directly below reorder by relevance, while matching proof points stay highlighted.
Choose a lens
The evidence below updates immediately: most relevant experience first.
Ranked Experience
Experience mapped to the selected growth lens.
Showing the full growth portfolio.
Key outcomes are highlighted for the selected lens.
Global AI GTM
TEAMILY AI: global GTM, creator growth, and integrated product launches
Marketing Director & GTM Lead for an AI-native platform where humans and AI agents collaborate through shared context, memory, and workflows.
- Drove 10x website traffic growth within the first month, helping make Teamily the world's fastest-growing early-stage AI product by monthly traffic growth.
- Lead global marketing, growth, and GTM strategy with the founding team, shaping positioning, messaging, target audiences, product launches, user education, integrated campaigns, and market-facing communications.
- Orchestrated an integrated global product launch generating 10M+ cross-platform impressions, 5,000+ related content pieces, and a #1 trend in X's Business & Finance category for 10+ hours.
- Built the global creator marketing system from 0 to 1; drove 300+ creator collaborations and 30M+ views in one month while building a reusable UGC/KOC network spanning hundreds of creators.
- Lead social, PR, newsletters, events, campus, and offline marketing; co-produced a Los Angeles Creator & Founder event attended by 300+ creators and 100+ entrepreneurs.
- Recruit and manage global marketing interns and campus teams, partnering with 40+ universities; use PostHog and campaign data to guide acquisition, activation, and conversion decisions.
- Built Gen AI image and video production workflows using Midjourney, Runway, and Kling, producing multiple high-performing AI videos for product launches, creator campaigns, and social distribution.
AI Consumer Growth
DITTO.AI: integrated campus, creator, partner, and field marketing
Marketing Director & Growth Lead for an AI-native dating/social product, connecting partner-led acquisition, creative field activation, community conversion, product data, and AI workflow adoption.
- Drove 800% user growth and scaled to 150K+ cumulative users through campus activation, creator/influencer marketing, original video, field marketing, community channels, and partner-led distribution.
- Built a viral campus growth matrix across creative posters, a high-performing offline/yacht activation, influencer marketing, original short-form videos, ambassador/community channels, and conversion follow-up.
- Owned growth execution for a major partner-led campus campaign with 73K+ registrations, 32K+ matches, and coverage across 733 U.S. universities; broader partner-channel work produced 100K+ sign-ups.
- Analyzed funnel and match-pair behavior across 72K+ partner-channel users and 32K+ match pairs, identifying dormant segments and a 48-hour engagement window to sharpen re-engagement strategy and campaign follow-up.
- Identified a high-conversion targeted community channel with 26.8% email verification rate, approximately 20x above platform average, and translated the insight into acquisition recommendations.
- Built DPU, an AI-powered product knowledge base for product specs, operating context, campaign learnings, and reusable launch materials.
North America Growth
ENCMOBILE: paid media, local partnerships, campus events, and revenue growth
Growth Marketing & BD Manager building a student-market marketing system across paid acquisition, local partners, campus communities, event channels, and performance reviews.
- Delivered 8x user growth and 10x revenue growth within one year through Google Ads, Meta Ads, Amazon Ads, Baidu SEO/SEM, campus channels, local partnerships, and student/community activations.
- Built student-organization and campus-community relationships across 70+ U.S. universities, including Harvard, Stanford, Cornell, Yale, UCLA, and USC.
- Negotiated and managed partnerships with 40+ vendors and 60+ student organizations, supporting partner evaluation, campaign launch, optimization, and relationship maintenance.
- Coordinated 60+ North American university events annually, building a practical resource base across venues, vendors, media partners, campus organizations, and ambassadors.
- Led integrated marketing and BD collaboration from 0 to 1, helping the brand break through 1M+ users during my tenure.
- Built Tableau-based KPI and budget review routines, reducing partnership costs by 50% and improving channel pacing.
- Managed million-dollar-level budgets and a 50+ person execution network; awarded Best Sales Champion (2024) for business impact and execution.
Founder-Led Marketing
PANDAPAL: creator ecosystem, brand resources, and AI campus community
Founder of a global digital solutions provider / marketing agency and AI campus community product, connecting creators, students, brands, social content, and product GTM.
- Built a 0-to-1 community system with 100K+ community reach, 80K+ campus network, 50+ active groups, and multi-platform Discord / WeChat / Telegram / RED / TikTok operations.
- Built 2,000+ influencer / KOL / KOC resources and 200+ brand collaboration resources for creator-led marketing, co-marketing, and Founder-led commercial conversations.
- Built both a youth community brand and a marketing / digital solutions business, delivering creator/community, content, event, and campaign solutions for 200+ brands and partners while validating 3 monetization models.
- Orchestrated 20+ digital campaigns reaching 600K+ users and organized 30+ campus/community events for partner campaigns and student-market distribution.
- Grew Xiaohongshu from 0 to 7K+ followers; debut post reached 1M views and converted 1,000 targeted users into private communities.
- Designed an AI/GIS/GPS-enabled campus lifestyle product concept using 500+ survey responses, PRD/BP, prototype, and acquisition-channel validation.
Gaming-Adjacent Community
STAR REALMS: VR game / metaverse community and launch planning
Product Marketing & Community Lead for a VR social metaverse / game startup, building early community infrastructure and launch materials.
- Built and managed a 50K+ cross-platform community across Discord, WeChat, Telegram, TikTok, LinkedIn, X, Xiaohongshu, and Zhihu.
- Built Discord-centered community operations, including server structure, roles/permissions, bots, engagement loops, conversion paths, moderation, and retention feedback.
- Built 0-to-1 VR game/social product launch infrastructure and supported a $400K fundraise through university partnerships, seed-user feedback loops, product education content, and 10+ product / market strategy decks.
Entertainment + AI Workflow
PEACHJAM / Legend Co-Shooting: AI + film resource-sharing platform
Founder of an AI-assisted film/video production platform, with direct exposure to creators, production partners, sponsor conversations, content workflows, and entertainment distribution.
- Founded an AI-assisted production platform for creator collaboration, production-resource matching, and workflow automation; won national entrepreneurship awards including Internet+ National Silver and Challenge Cup National Bronze.
- Built a 3,000+ professional creator community and aggregated 6,000+ film production resources.
- Designed AI-assisted workflow modules from script/storyboard import to scene breakdown, shot lists, shooting schedules, props lists, camera movement guidance, editing templates, and auto-subtitles.
- Produced and distributed Mount & Sea, reaching 1.114M Bilibili views and 105K likes in week one; wrote scripts for Tencent Video variety content with 27.5M+ cumulative plays.
- Supported Pacific Creative Park BD and operations for a 28,000 sqm creative park, closing 20+ merchant deals, supporting 100% occupancy, and generating approximately RMB 500K incremental annual revenue.
Commerce + Campus
YAMI, HungryPanda, Wanda, agency experience: conversion, events, and media strategy
Earlier marketing roles covering e-commerce conversion, food delivery campus campaigns, film sponsorships, enterprise PR/media planning, and release marketing.
- At YAMI, built 10+ customer communities with 2,000+ members; achieved 22% conversion, 60% repurchase, 1M+ campaign reach, 25% ROI improvement, and $50K direct order conversions; awarded Sales Champion.
- At HungryPanda, produced 10+ viral Xiaohongshu posts and 6 high-performing WeChat articles with 1,000+ likes each, planned 20+ campus campaigns, added 1,500+ users, and built 8 active communities.
- At Wanda Wuzhou Film Distribution, led 10+ campus screenings with 1,200+ attendees, approx. 70% community join rate, 50% repeat participation lift, and 5 brand sponsorships.
- At Skywalker Communications, contributed to enterprise PR, branding, and media strategy for Weichai Power and Sinotruk, including CCTV media-plan evaluation, campaign pacing, KPI alignment, and post-campaign performance reviews; improved exposure / share-of-voice by approximately 30%.
- At Beijing Hengdian Film Group, delivered 3 release / marketing plans and improved creative asset consistency by approximately 20% through audience research, focus groups, trailers, and key-art refinement.
- At Sohu Media, led campus promotion for Sofa Video and won Best Intern as the #1-ranked intern in the cohort.
AI-Native + Creator Influence
AI tools, BrandYou, SWAP, and public creator signals
Public-facing projects that show AI adoption, creator trust, social content judgment, and platform-native growth beyond company roles.
- Built a Xiaohongshu Viral Copywriting AI Agent on Coze, ranked #1 on Xiaohongshu's copywriting tool leaderboard with 12,400+ users.
- Co-founded BrandYou and published a Claude Code tutorial with 100K+ WeChat reads, 11K+ shares, 2,467 likes, and 1,092 saves/favorites.
- As Co-Founder & Marketing Partner for SWAP, drove 100K+ users through product positioning, Xiaohongshu growth, offline activation, and user education.
- Public creator signals include 30M+ Zhihu views, 6M-view Weibo post, 1M Xiaohongshu debut note, and 400K+ TikTok likes for MoreThanHugs.
Credential Layer
Additional signals that support senior marketing trust.
National awards & founder honors
Founder/team lead for national entrepreneurship awards, including Internet+ National Silver from 3.4M+ entries, Challenge Cup National Bronze, 5 national-level entrepreneurship awards, and National College Social Practice Competition #2; additional founder honors include the sole cohort Entrepreneurship Grand Prize Scholarship and the university's sole Beijing Outstanding Entrepreneurial Team Leader recognition.
Public platform influence
Zhihu 15K+ followers and 30M+ views; Weibo 10K+ followers, V Light Program, and 6M-view post; Xiaohongshu 1M debut note; TikTok 400K+ likes; plus Bilibili/Tencent Video entertainment signals.
Performance stack
Google Ads, Meta Ads, Amazon Ads, Baidu SEO/SEM, GA4, PostHog, Tableau, Excel, UTM tracking, funnel analysis, ROI review, and budget pacing.
North America + global fluency
USC Annenberg MS in Digital Social Media, U.S.-based campus/community leadership, USC Student Success Fund recipient, PR Leader at USC Chinese Graduate Student Association, Founder of USC Chinese Student Digital Community, Mandarin native, and full professional English.
Research & IP signals
2 national patents, including one invention patent; EI-indexed paper; and contribution to The Essence of Chinese Folk Culture, adding credibility for research-driven storytelling and structured problem solving.
Comprehensive Marketing Resume